• Studying the functions of business development and Customer Relations
• Identifying key marketing tools and channels
• Locating binding opportunities
• Ensuring proposals' alignment with business development objectives 
• Designing effective marketing and client relationship plans
• Appreciating the importance of stakeholder relationships and networking

• Marketing officers
• Team leaders
• Managers
• Any one responsible for business development and marketing support

Day 1

• Introduction
• Business background  
• Business expectations 
• Business experiences shared 
• A few major marketing terms explained
• Major business development terms explained
• The Marketing Mix

Day 2

• Brand
• Elevator speech
• The Marketing Mix
• Opportunity tracking
• Pipeline
• Cross selling
• Relationship Management
• Creating a structure and mapping out a process to deal with the common client objection
• Making the most of networking

Day 3

• Importance of a Go/No Go
• Business logistics 
• Chance of winning 
• The opportunities which should not be biding
• The importance of a network 
• Networking effectively 
• Proposal management
• Using technology
• Communication methodologies – understanding the importance of face to face

Day 4

• Defining customer service terminology, concepts, and principles
• Importance of Customer Service
• External and internal customers
• Employee satisfaction equals customer satisfaction
• The difference between emotional and informational responsiveness
• Writing a client relationship plan

Day 5

• Illustrating positive and negative attitudes and mind-sets
• Getting customers beyond mere satisfaction
• Customer's loyalty
• Responding to difficult customers and coworkers with appropriate communication styles
• Modelling appropriate customer service skills in the community and workplace

Rectus attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.