• Understanding the principles of public relations
• Learning how to advertise
• Being able to deal with media 
• Learning how to produce persuasive writing 

• Managers
• Supervisors
• HR Officers
• Public Relations Officers
• Anyone interested in this field

Day 1

• Public relations planning and tools
• Corporate identity, brand and marketing
• Effectiveness and public relations excellence
• Comparing public relations and advertising
• Building long-term relationships with the media

Day 2

• Comparing public relations and advertising
• Types of public relations
• Comparing public relations and advertising
• Advertising; House ad, public service announcements and corporate advertising
• Online communication
• Internal communication vs. external communication and web challenges
• The importance of consistent communications protocols and sanctions
• The PR as commissioner: working with other departments, consultants, designers

Day 3

• Media analysis
• Defining the target audience sampling
• Analysing and reporting finding
• Creating a media and public relation campaign
• Content creation and curation
• Messaging frameworks
• Evaluating the effectiveness of campaign

Day 4

• Ethical and Legal responsibilities or a public relations writer
• Copywriting and editing
• Writing principles and persuasive writing
• Writing for selected public groups
• Creative thinking for great PR solutions
• Building creativity into the planning cycle through wins and rewards
• Keeping creative: managing workloads, simplifying and automating
• Balancing creativity and control

Day 5

• Research and community relations
• Using internet for public relations research
• Research and community relations
• Using internet for public relations research
• Public opinion and market research
• Stakeholder relations: internal and external
• Working well with marketing departments: stakeholders and target audiences Corporate Social Responsibility and Public Affairs

Rectus attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.