• Understand the universal principles of protocol, etiquette, courtesy and manners
• Display cultural sensitivity across international dynamics
• Navigate and manage interpersonal dynamics in important encounters
• Make a good impression and avoid causing offence or embarrassment in high profile situations
• Display appropriate international business etiquette in many contexts
• Prepare and host VIP visits and formal occasions
• Interact respectfully with people from many cultures, nations and regions

• Protocol and Public Relations Managers/Officers
• Senior Executives 
• Officials in Diplomatic Sector
• Those involved in international activities (Advisers at Ministerial level)

Day 1

• Introduction to official protocol
• The concept and boundaries of protocol
• Hierarchies
• Official symbols
• How to address authorities and personalities
• Official, diplomatic and royal, religious official protocol
• Business, social and cultural considerations
• Courtesy and mannerحs

Day 2

• Preparing and hosting VIP visits and occasions, and official visits
• Protocol at events and summits
• Protocol planning, liaison and logistics
• Meeting at airports
• Seating strategies 
• Security issues 
• Safety analysis
• Medical emergency management
• Tools to combat crisis situations

Day 3

• Public relations process
• The new rules of engagement
• Social media: main platforms 
• Managing web information 
• Managing digital reputations
• coping with the media environment
• Creating a PR plan

Day 4

• Transmitting information to the media
• Developing a media list
• Distributing
• Writing effective PR releases
• Conducting a TV and Radio interview
• Crisis communication 
• Lobbying techniques 

Day 5

• Best Practice models for PR research
• Unified Evaluation Model
• PR research methodologies 
• Development of financial PR programs 
• Critical evaluation of financial PR function

Rectus attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.