• Understand how do B2B generate sales leads
• Convert digital sales conversations into profits
• Create a campaign with multiple touches
• Make offer compelling
• Include a human touch in a campaign

• Junior and Senior Product/Brand Managers
• Marketing Managers
• Senior Sales Managers
• Anyone who wants to set up or improve their sales pipeline

Day 1

• What is lead generation?
• Lead generation during & after COVID-19
• What is B2B sales 
• Similarities and differences between B2B and B2C sales
• Important factors in B2B business
• How to do it effectively 

Day 2

• Key elements of B2B marketing
• Well defined strategy of B2B marketing
• B2B Lead Generation marketing
• Elements of a good campaign to generate B2B sales leads 
• Marketing Automation Tools
• Chatbots
• Using Twitter
• Leads from Quora Q&As
• Email Signature
• how to get your content found in Google in 2020
• Social media groups

Day 3

• Customer acquisition 
• The importance of timing in generating leads
• How to generate B2B sales leads
• Organic lead generation
• B2B lead generation companies
• B2B sales leads database
• Customer journey
• Customer journey strategies
• Mapping customer journey

Day 4

• Common sales problems
• Lack of clear market differentiation 
• Having to discount 
• The sales team lack the sales skills 
• Lose sales opportunities 
• Quoting but not converting
• Poor sales pipeline management 

Day 5

• KPI’s and targets in B2B sales 
• What makes a KPI Effective
• What is a SMART KPI
• Building and mapping content

Rectus attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.