• Learn to gather, categorize, analyse, interpret, and evaluate relevant information about markets in different countries around the world
• Learn how to analyse customers, competitors, and product markets in different countries
• Learn how to develop the 4Ps internationally and globally
• Appreciate the ethical and corporate social responsibility issues associated with global marketing 
• Develop the ability to think critically about different perspectives on global marketing

• Sales professionals
• Sales executives
• Sales teams' managers/leaders
• New hires who want to start their career in the sales profession
• Anyone with the desire to boost his/her selling skills
• Anyone who want to master sales call management across multiple industries.

Day 1

• Introduction to global marketing
• International marketing opportunities and challenges
• Regional market characteristics 
• Trade agreements
• Understanding the relationships between business strategy and marketing

Day 2

• Assessing the cultural and social environment
• Assessing the economic, financial, and technological environment
• Assessing the political and regulatory environment
• Analysing company resources and level of market development
• Analysing customers and competitors

Day 3

• Global segmentation, targeting & positioning
• Global marketing strategy
• Entering new markets and allocating resources across countries
• Balancing the pressures for standardization vs. adaptation
• International product and service markets
• Global product policy

Day 4

• Managing branding and positioning
• Designing product attributes and packaging
• Global marketing mix
• Analysing the advertising and promotions in the global environment
• The digital revolution of marketing communications
• Managing global pricing 

Day 5

• Global logistics and distribution
• Global competitive analysis
• Global marketing research
• Analysing successful and failed examples

Rectus attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.